Two initiatives in particular are currently causing a stir in European payments: the digital euro and Wero. While for the digital euro the legal framework established by legislators will be decisive, Wero could reach an important milestone in 2026 with its use at the point of sale and the expansion of e-commerce. With the account-based payment system, Europe – driven by the European Payments Initiative — wants to establish a European counterweight to US market leaders such as PayPal.
The momentum is favourable: global crises and the strengthening of nationally oriented governments around the world are causing Europe to increasingly focus on its self-sufficiency and independence. In the payments sector, Wero can be a means to becoming more independent, especially in relation to the dominant US companies.
In addition to cost advantages compared to PayPal, the European payment service is also receiving a boost from the EU's instant payments regulation. More and more financial institutions and retailers are integrating Wero as a payment solution. Wero already has well over 46 million users across Europe, and the trend is rising.
As of 2026, the popular Dutch payment system iDEAL will also be gradually transferred to Wero.
Thanks to its skilful expansion strategy and the launch in e-commerce and at the point of sale, Wero could actually gain market share from PayPal. Patience and further skill are now required. The point of no return has long since been passed anyway.
While there are promising initiatives to strengthen European sovereignty with Wero and the digital euro, this is not evident in card-based payments. Co-badges with Visa Debit and Debit Mastercard are becoming more widespread, as is the offer of external wallets by financial institutions, in particular Apple Pay and Google Pay.








